How to Find Your Niche (My Story of Turning the Messy Middle Into a Brand)

Landscape 16:9 editorial infographic titled “How to Find Your Niche (My Story of Turning the Messy Middle Into a Brand)” in Self-Care Portfolio colors — deep green, sage, soft gold, and warm cream. The warm cream background features a soft sage-to-gold watercolor gradient. Four minimalist dark-green line icons with gold accents are evenly spaced across the center: a blank canvas labeled “Start from Scratch,” a notebook with pencil labeled “Document Process,” an open laptop with a heart labeled “Share in Real Time,” and Nova’s minimalist face icon (a Black woman with dark brown skin and type-4 hair in a low bun) labeled “Become the Niche.” Title and subtitle appear at the top with a thin gold underline, and a centered soft-gold “Self-Care Portfolio” watermark appears at the bottom. The overall mood is calm, airy, and balanced.

Struggling to find your niche? I realized one day that I am my own niche and here are the self-care takeaways from building a brand around my story instead of chasing trends.

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